Collaborating with @yougottalovebillydee, born in the heart of Hollywood and raised in Covina, was a highlight in my entrepreneurial journey in Los Angeles. From his beginnings as a child actor on shows like ABC's "Homeroom," NBC's "Hangtime," and FOX's "True Colors," to his evolution into a rapper and R&B artist, IamBillyDee has been captivating audiences from the start. His appearance on Shade 45's "Sway in the Morning" and contribution to Sway Calloway's show underscore his burgeoning talent and versatility.
Working with Billy, who is not just an artist but a lyrical genius with over a million flows, cadences, and intriguing soundscapes, was an amazing experience. My time with him in 2020 and 2021 was memorable, yet my respect for his artistry is founded on his inherent talent, not just our shared projects.
The challenge for independent artists like Billy is often finding a partner who not only understands their vision but also provides the necessary support to bring their art to the forefront of the industry. This partnership is crucial for proper market positioning, whether it's for art, content, or merchandise.
For me, authenticity is key. I don't engage in pretense. My collaborations are based on a genuine resonance with the artist's sound, message, and determination. I see Billy as an all-around talent capable of transcending labels. While some may prefer to categorize him as just a singer or rapper, I, along with many others, embrace the full spectrum of his abilities. It's this multifaceted talent that I aim to showcase in our work together, always approaching from the perspective of a consumer first, seeking that authentic connection.