THE ART OF
BRAND STRATEGY

What is Brand Strategy?
Brand Strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.
CPM's brand strategy is a process of planning, developing, implementing and executing maneuvers to obtain a competitive edge in your industry. Our strategy allows us to create a tactical plan that ties into your brands long-term strategy.
Strategic Planning
Tactical Planning
Strategy
Why Brand Strategy?
This process is necessary to outline and simplify a direct timeline of your brands objectives and how to achieve them. Our well-defined and executed brand strategy affects all aspects of your business and is directly connected to the consumer needs, emotions, and competitive environments.

Plan
Develop
Implement
Evaluate
1. Confident Planning
The planning phase is the most important as it analyzes internal strengths and weaknesses, external competition, changes in technology, industry culture shifts and provides an overall picture of the state of the organization. This phase has four key components that will provide a clear diagram of where your company is and what it is doing.
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Competitor Analysis -
Strategic Positioning Review -
Brand Review -
Web Presence Review - Search Engine Optimization Analysis
3. Wise Implementation
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Obtaining Resources -
Designing marketing organization -
Developing planning schedules -
Executing the marketing plan
4. Trusted Results
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Strategy versus tactic -
Measurable versus vague -
Actionable versus Contingent
2. Creative Development
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Set marketing and product goals -
Find points of difference -
Position the product -
Select target markets
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Price Strategy -
Place (Distribution) Strategy -
Promotion Strategy -
Product Strategy