THE ART OF

BRAND STRATEGY

What is Brand Strategy?

Brand Strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.

 

CPM's brand strategy is a process of planning, developing, implementing and executing maneuvers to obtain a competitive edge in your industry. Our strategy allows us to create a tactical plan that ties into your brands long-term strategy. 

Strategic Planning

is a process and because of this we understand it has inputs, activities, outputs and outcomes. This process, like all processes, has constraints. It may be formal or informal and is typically iterative, with feedback loops throughout the process. Some elements of the process may be continous and others may be executed as discrete projects with a definitive start and end during a period. Strategic planning provides inputs for strategic thinking, which guides the actual strategy formation. Those inputs then become activities that create an output and determine our outcome.



Tactical Planning

we take your brands strategic plan and sets forth specific short-term actions and plans, usually by brand product, department or function. The tactical planning horizon is shorter than the strategic plan horizon. If the strategic plan is for 5 years, tactical plan might be for a period of one to three years, even less, depending on what kind of market the business serves and the pace of change.



Strategy

is the action of determining actions to achieve brand goals, and mobilizing resources to implement and execute effective actions in a timely matter. Our strategy describes how to effectively manuver to achieve your brands goals, with the resources we recommend based off the research conducted we formulate the best strategy for your brand's success.



Why Brand Strategy?

This process is necessary to outline and simplify a direct timeline of your brands objectives and how to achieve them. Our well-defined and executed brand strategy affects all aspects of your business and is directly connected to the consumer needs, emotions, and competitive environments. 

Plan

Develop

Implement

Evaluate

Strategic Planning

is a process and because of this we understand it has inputs, activities, outputs and outcomes. This process, like all processes, has constraints. It may be formal or informal and is typically iterative, with feedback loops throughout the process. Some elements of the process may be continous and others may be executed as discrete projects with a definitive start and end during a period. Strategic planning provides inputs for strategic thinking, which guides the actual strategy formation. Those inputs then become activities that create an output and determine our outcome.



Tactical Planning

we take your brands strategic plan and sets forth specific short-term actions and plans, usually by brand product, department or function. The tactical planning horizon is shorter than the strategic plan horizon. If the strategic plan is for 5 years, tactical plan might be for a period of one to three years, even less, depending on what kind of market the business serves and the pace of change.



Strategy

is the action of determining actions to achieve brand goals, and mobilizing resources to implement and execute effective actions in a timely matter. Our strategy describes how to effectively manuver to achieve your brands goals, with the resources we recommend based off the research conducted we formulate the best strategy for your brand's success.



Bar Chart

Brands We've Tuned

OFFICES

LOS ANGELES, CA

3006 S VERMONT AVE #637

LOS ANGELES, CA 90007

​

ST LOUIS, MO

800 E 1ST ST,

ST LOUIS, MO 63102

© 2020 IAM ART LLC  

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